GEMS

Cross-channel targeting

DMP-driven approach with audience selection

Creative adaptations for all campaigns.

Delivered an overall creative approach for 2021

Continuous optimization for Always-On campaigns to maximize conversions

Setup overall tracking to ensure end KPI is actual enrolments

2017 – Onboarded GEMS with one test campaign
2018 – Expanded to media on 6 different academies
2019 – Expanded to cover 11 academies
2021 – Since then, we handle the full scope of GEMS with 15 Always On Academies and 3 on campaign basis