GEMS
Education
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Objective
Expand GEMS parnership, optmize campaigns, drive enrollments.
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Solutions
Cross-channel targeting
DMP-driven approach with audience selection
Creative adaptations for all campaigns.
Delivered an overall creative approach for 2021
Continuous optimization for Always-On campaigns to maximize conversions
Setup overall tracking to ensure end KPI is actual enrolments
6.5M+
Reach
887K+
Website Clicks
25K+
Leads
+36%
Enrollment Rate
-
Timeline
2017 – Onboarded GEMS with one test campaign
2018 – Expanded to media on 6 different academies
2019 – Expanded to cover 11 academies
2021 – Since then, we handle the full scope of GEMS with 15 Always On Academies and 3 on campaign basis