Investment Group
Group
Performance

Objective
Boost wallet top-ups, engage non-topping users.
-
Brief
Drive qualified leads of users that are likely to top up their wallets.
Remarket to audiences that have opened accounts but not opped up.
-
Solutions
Cross-channel targeting.
Create prioritization models.
Against the MENA and EU regions.
Optimize creative based on passion touchpoints.
Live reporting of full user journey to understand drop-offs and implement remarketing strategy to reattract.
4.1%
CONVERSION RATE
28%
CONVERSION RATE